Environmental, Social, and Governance principles sound nice, but here’s why the entire sector is built on pillars of false virtue. — Every decade we get a buzzword that is oversold and overhyped to the masses. No, not Crypto or Blockchain (although it qualifies). Today, I’m talking about ESG = environmental, social, and (corporate) governance. Many investors are increasingly applying ESG non-financial factors to identify material risks and growth opportunities.